Online social media has utterly changed not just the way that people interact with each other, but more importantly the way that a customer will deal with business interests.
With over 900 million users world-wide, Facebook alone is a gargantuan marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business with a public presence will operate, and are now as fundamental to businesses as an email address and a website.
But with all of the clear differences that social media has brought to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or impractical fly-by-night firms and “social media experts” who focus on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and countless hours are utterly wasted on useless social media ideas every year. But social media is not magic. Without good marketing and business basics behind it, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance for successful results, which demands valuable time spent on it that many companies can’t afford to spare. This is where Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by their clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Uninteresting or stolen items, out-dated advice, and painful attempts to be groovy are common regarding what is published online. Admit it, people who do business on the internet are generally savvy, and will sniff out insincerity and arrogance without too much trouble.
Creating a good online social network takes time and determination. A successful network won’t just shoot up in a day, it takes time and content in order to grow. Often a business will create a social media profile, watch their results for a short period of time and then give up with annoyance when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular schedule across several platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will be quickly left behind. Just a small fortnightly update will see results regarding sustaining and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can only end up as an exercise in frustration.