On-line social media has utterly revolutionized not just the way we interact with each other, but essentially the way that customers interact with business interests.
With more than 900 million users worldwide, Facebook on its own is a huge marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all of the clear changes social media has brought to marketing, it is essential to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or impractical fly-by-night firms and “social media experts” which focus on new businesses by promising the world and under-delivering.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business basics behind you, an online social media presence will fail and simply be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content in order to be successful, and that means valuable time that most companies can’t spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by their clients.
Examples of how companies often go wrong with social media include:
• Bad Content
Tiresome or even stolen articles, out-dated advice, and terrible attempts to be groovy are all too common when it comes to what is published online. Be real: people who do business on the internet are generally savvy, and can recognise hypocrisy and arrogance from miles.
Developing a healthy online social network takes time and persistence. A successful network won’t just sprout in a snap, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a month and then quit with frustration when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular schedule across several platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a steady reminder of your brand’s presence you will quickly be forgotten. Just a weekly update will be fantastic for maintaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation methods into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.