1 Nov
2014

Social Media for Brisbane Businesses Explained

On-line social media has utterly revolutionized not just the way we interact with each other, but essentially the way that customers interact with business interests.

With more than 900 million users worldwide, Facebook on its own is a huge marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.

But with all of the clear changes social media has brought to marketing, it is essential to gain a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes numerous dishonest or impractical fly-by-night firms and “social media experts” which focus on new businesses by promising the world and under-delivering.

Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business basics behind you, an online social media presence will fail and simply be a waste of time and money.

Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content in order to be successful, and that means valuable time that most companies can’t spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by their clients.

Examples of how companies often go wrong with social media include:

• Bad Content
Tiresome or even stolen articles, out-dated advice, and terrible attempts to be groovy are all too common when it comes to what is published online. Be real: people who do business on the internet are generally savvy, and can recognise hypocrisy and arrogance from miles.

• Impatience
Developing a healthy online social network takes time and persistence. A successful network won’t just sprout in a snap, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a month and then quit with frustration when they don’t see the unrealistic results they wanted.
This also ties into:

• Consistency
Spacing content out on a regular schedule across several platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a steady reminder of your brand’s presence you will quickly be forgotten. Just a weekly update will be fantastic for maintaining and growing relationships with customers.

We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the one and only tactic.

We also integrate revolutionary Search Engine Optimisation methods into our work, something that no other social media group does.

Choosing consultants who concentrate on gimmicks before content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

27 Sep
2014

Laser Treatments in Brisbane for Tattoo and Hair Removal

Laser Hair Removal is becoming more and more popular as people seek ways to permanently remove unwanted or excess hair. Most people have tried the short term methods such as shaving, waxing or plucking, but are often disappointed with the side effects associated with them.

Laser Technology has come a long way and gets far superior results when compared to other methods of permanent hair reduction, such as IPL or Intense Pulsed Light. Laser also often requires far less treatments due to the effectiveness of the machines and the wavelength used which is specific to the melanin or brown pigment contained in the hair.

The wavelength of light used determines how deep the light or laser energy penetrates into the skin therefore affecting whatever structures lie in that particular layer. IPL or Intense Pulsed Light, as it is multiple wavelengths is better for treating skin conditions such as pigmentation, capillaries and sun damage which lie in a superficial zone within the skin. A hair removal laser (such as the Alexandrite) and its single or targeted wavelength effectively destroys the cells responsible for growing another hair which is located more deeply within the skin.

In a Laser Hair Removal treatment pulses of light are targeted at the area which delivers heat down into the base of the follicle where the root of the hair resides. This short burst of heat disables the hair follicle from growing another hair. As only a certain percentage of hairs are actively growing at any time, it takes several treatments to clear an area of hairs. Most areas of the face and body are suitable for Laser Hair Removal and for those people who suffer from ingrown hairs, they will also be treated with this technology.

A licensed Laser Hair Removal operator will have to have undertaken many hours of supervised training, theoretical studies and laser safety officer tests to attain that qualification. This will mean you get a safer treatment and ultimately better results as they will be more experienced in performing the treatments on many different skin and hair types. Making sure the clinic and laser operators have their licenses on display can also be very reassuring.

When undertaking Laser Hair Removal for the first time it can often be difficult to decide which clinic is going to suit your needs. Price is usually a good indicator of the technology they use as the true medical grade lasers will be a much bigger financial outlay. Cheap prices that seem too good to be true often leave the client with little or no results and in the long run they end up having many more treatments than they first thought they would need.

Look for a clinic that has been in business for a long period of time. Chances are if they are a long standing company they have proven their ability to keep their customers happy. By doing your research before starting permanent hair removal treatments you can be assured you will be getting a high quality, safe and effective treatment with great long lasting results.

If you are on the North side of Brisbane and are looking for laser hair removal brisbane or IPL hair removal, contact Image by Laser, Aspley. Image by Laser can also help you with laser tattoo removal brisbane

31 Oct
2014

Plantar Fasciitis Treatment Options

Plantar fasciitis is extremely common affecting around 10% of the adult population at some time in life. Commonly plantar fasciitis is associated with heel spurs however on x-ray only 50% of patients with plantar fasciitis have evidence of calcification through the heel (DiMarcangelo, 1997).

Commonly plantar fasciitis symptoms start as an awareness or ache in the morning. Relief treatment can be quite simple at this time however if it is left, these symptoms will often slowly progress to pain that significantly impacts quality of life.

When targeting plantar fasciitis symptoms your practitioner will guide you through the best strategy or combination of strategies to help relieve and control your individual pain. At Body Leadership Australia we recommend a multimodal approach utilising a number of different treatment options.

Soft Tissue Release
Tightness of the muscles surrounding the foot have been found to pull hard enough on the bones that they alter the natural shape of the foot and ankle often leading to plantar fasciitis pain. Accordingly, release techniques and stretching of the lower limb muscles can have an effect on decreasing symptoms associated with plantar fasciitis.

Stretching
Strategic stretching of the calf muscles and Achilles tendon or on the plantar fascia itself can decrease pain associated with plantar fasciitis. You should get a program tailored to your individual needs.

Orthotics
Orthotics can help to relieve the effects of plantar fasciitis. Changing the weight load through the foot can allow the inflammatory response to settle by supporting the foot appropriately.

Night Splints (Strassburg Sock)
The use of a night splint can reduce recovery time compared to the same protocol utilising standing stretches through the calf.

Cortisone
Cortisone was always a last resort due to potential complications and pain post injection. Now with ultrasound guidance outcomes have improved and we see them used more effectively. Cortisone options can be discussed with your health care professional.

Surgery
A number of studies found 75% to 95% of patients had long term improvement as measured by various criteria. Up to 27% of patients still had significant pain, up to 20% had some activity restriction, and up to 12% had moderate pain that impaired function (Brown et al., 1999; Davies et al., 1999; Fishco et al., 2000). Surgical options are always a last resort.

Once your pain is treated and controlled it is important to understand your individual factors that predispose you to plantar fasciitis which can be explained by your physiotherapist. You can then be taught a home program to release tension, particularly through the calf as well as the foot to nip problems in the bud. This can also be optimised using home exercises to improve strength for better control of your biomechanics long term.

If you, your friend or family member suffer from plantar fasciitis please do not hesitate to contact one of our friendly Brisbane sports physiotherapists on 07 3847 8040. Our Brisbane sports physios can also provide treatment from our Brisbane Sports Physiotherapy practice.

30 Oct
2014

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

29 Oct
2014

How to Soundproof Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, preferably by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and reduce heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly improves noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows up to 70%. In Addition it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you need to have a sufficient distance between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian provider of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, hotels, restaurants, marine or industrial.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your specific noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

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